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Agent Portal
Roby Realty
Agent Training · October 2026

The Roby Realty
Platform Guide

How our website, Client Hub, Agent Portal, and Academy work together so you can spend more time with clients and less time on admin.

Clarity. Confidence. Legacy.
Inside this guide
  1. Why this platform exists
  2. How a lead reaches you
  3. Working your leads
  4. Listings and the Listing Studio
  5. Client Hub and the free trust
  6. Academy and weekly rhythm
  7. Security and who to call
Start here

Why this platform exists

Roby Realty runs on one connected system. Our website brings clients in, the Client Hub gets them organized, and your Agent Portal puts every lead, deal, listing, design, and training session in one place. It is the brokerage CRM, so you do not need to juggle spreadsheets, scattered texts, or a separate paid tool.

The goal is simple: less admin for you, faster response for clients, and a professional experience that wins referrals.

The four parts

robyrealty.netOur public website. Separate pages for buying, selling, investing, property management, listings, the team, the journal, and booking a consultation, in English and Spanish.
Client HubWhere clients create a login and complete a buyer or seller questionnaire. Their answers become a lead, routed straight to the agent they choose.
Agent PortalYour private workspace. Leads, clients, deals, listings, the Listing Studio, the free trust program, license dates, and announcements.
Roby Realty AcademyTraining inside the portal: Sunday sessions, knowledge checks, MREC cited materials, and your getting started checklist.
What it costs you

Nothing extra. The website, portal, Client Hub, Listing Studio, and Academy are included with your Roby Realty affiliation.

Lead flow

How a lead reaches you

A client finds usLeads come from the website (consultation and home value requests, newsletter and promotions), the Client Hub questionnaire, open house sign in pages, and clients you add yourself.
The system routes itIf the client chose you, by booking with you on the website or picking you in the Client Hub, the lead is yours automatically with no approval needed, and you get an email the moment they submit. If they chose no preference, Kori or Georgia assign it to the right agent.
You get an alertA banner appears at the top of your portal the moment a new lead is assigned to you.
You reach out fastCall, text, or email from the lead card. A red Waiting badge shows how long a new lead has gone without contact. As soon as you reach them, tap Mark contacted. The timer stops, the 24 hour reminder is cancelled, and Kori and Georgia see it right away.
You update the statusMove the lead through each stage so Kori and Georgia always know where things stand without asking you.
Lender intro, with permissionPick a lender only after the client agrees. The client is told that Roby Realty shares their name, contact info, and home goals with that lender.
Keep your calendar current

Clients who book with you on your booking link only see times you are open. Put your vacation or time off on the Roby Realty calendar (invite Kori and title it Vacation, Out of office, or PTO) and those days disappear from your booking page by the next morning.

Speed wins

Aim to contact every new lead within one hour during business hours. The first agent to respond usually earns the client.

Agent Portal

Working your leads

Search and filters

At the top of My Leads is a search bar. Type any part of a name, phone number, email, or property address and the list filters as you type. Narrow it further by source, status, or time frame (last 7, 30, or 90 days, or 12 months). Tap Clear to reset. Brokers also get an agent filter, including Unassigned, in the Assign Leads view.

Everyday actions

Deals, license, and Kap

Marketing

Your listings and the Listing Studio

Every active Roby Realty listing appears on the website automatically from Flex MLS, with the listing agent credited on the card. Co listed homes credit the agent who did the work, and listings with video play the video instead of a still photo.

Enter an address or MLS numberThe studio pulls the listing details and photos for Roby Realty listings.
Generate or editCreate flyers and videos for instant download, or open the design in Canva and edit it on your own free account. Rewrite the caption from the MLS description with one tap.
Submit for approvalDesigns go to Kori for review. Once approved, they post automatically to the company Facebook, Instagram, and TikTok at the best time that day.

Buyer side closings can be advertised right away, without waiting on a listing record.

MREC advertising rule

Every flyer, post, and graphic must include the brokerage name, Roby Realty, and the office number, 769.297.8897. The studio templates already include both. Do not remove them.

Clients

Client Hub and the free trust program

The free trust program

Through our partnership with attorney Sherrie Prince, Roby Realty clients can receive a free trust as part of closing, with no hidden fees on the Closing Disclosure. From the Trust menu in your portal, pick one or more clients and send them the client facing trust page. Clients are blind copied when you send to several at once. Use it in every listing presentation and buyer consultation.

Growth

The Academy and your weekly rhythm

The Academy lives inside your portal. Complete the getting started checklist first, then work through the Sunday training sessions. Each lesson ends with a short knowledge check, and every compliance topic cites the MREC rule behind it.

Every dayCheck your portal alerts. Contact new leads within the hour. Update lead and deal statuses before you log off.
Every weekRead the Agent Weekly email: office listings, the Hinds, Madison, and Rankin market, compliance call outs, and the team calendar. Answer the Friday challenge.
Every monthReview your deal tracker and Kap progress. Submit at least one design through the Listing Studio. Finish any open Academy lessons.
Protect our clients

Security and who to call

Kori Roby, Broker Owner769.297.8897, call or text, including after hours for anything urgent. kori@robyrealty.net
Operations ManagerTransaction management, file review, and onboarding. georgia@robyrealty.net